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The Next Black

New technologies, sustainability concerns and innovative minds are transforming our clothes. In the Next Black documentary film, you meet the designers, innovators and leaders that are shaping the future of what we will be wearing. This is not a film about what’s new, it’s about what’s next.

A sustainable future

Patagonia is leading the way in sustainable practices and incentivising recycling in the clothing industry. Rick Ridgeway, Vice-President of Environmental Initiatives and outdoors adventurer, tells us more about corporate and individual responsibility.   

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AEG - The Future of Clothing - Rick Ridgeway

AEG - Future of Clothing Adidas

Tomorrow’s sportswear

adidas’ latest innovation takes performance tracking to the next level by introducing cutting-edge technology directly into the fabric of sportswear. World-renowned professional sports teams are currently trialing this new way to monitor players in real time and adapt tactics and training sessions as they go using MiCoach Team Elite.

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Fashion meets technology at Studio XO

Studio XO are helping shape the future of clothing and it looks very exciting indeed. Soon we'll have clothes that change shape, cut and colour to your preference, dramatically reducing your wardrobe, but not your choice. And with clothes becoming computers we wear, you'll even be able to subscribe to and curate fashion playlists like a "tumblr of the body".

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Efficiency is more than just energy consumption

The ÖKO range gives you the best performance while causing the least stress to your environment - from demands on resources to noise disturbance. ÖKO is AEG's pursuit of the best performing appliances in optimal balance with their environment.

ÖKOMix
Washing Machine

  • Superior washing performance
  • Safe for woollens and silks 
  • Pre-mixing technology for a powerful, yet gentle clean
View the ÖKOMix

ÖKOKombi Plus
Washer Dryer

  • Our best washing machine and tumble dryer in one
  • Wash and dry even hand wash only wool and silk 
  • The most energy efficient washer dryer on the market
View the ÖKOKombi Plus

AbsoluteCare®
Tumble Dryer

  • Safe for hand wash only woollens and silks
  • Dry big loads with large 9kg capacity
  • Our finest dryer, awarded Best in Test by StiWa
View the AbsoluteCare®
AEG - The Next Black - Facebook

Talking about The Next Black

In May, we released our film focused on the designers, innovators and leaders that are shaping the future of clothing. By investigating the changes to come, AEG looks today at the needs of tomorrow. Sign up to the Facebook page to join in the conversation about the film.

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Learn how to keep your clothes looking newer for longer with our best laundry tips and appliances.  

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Why The Next Black?

To understand your laundry needs of tomorrow, we need to know what the future of clothing has in store, today.

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Space-saving washer dryers

Unsure you have room for a washer and dryer? AEG have a 2-in-1 solution that is certified by Woolmark Blue for safe washing and drying of even hand wash only wool.

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