This product sets itself above the crowd because of its outstanding performance. Consuming just as much energy as my previous Amcor unit (about 1.2KW), it has *significantly* better cooling. Stand in front of it for too long and I'm sure you'd end up with frostbite! A lot quieter too, barely noticeable once you've got used to it. The dehumidifier works amazingly well, a constant drip-drip of water easily filling up a litre container inside an hour. The auto-fan is particularly useful; if the temperature difference is high, the fan is strong, once it get closer, the fan speed reduces and the quieter it gets. And I've even been using the remote control! Every feature at your fingertips.
You just get a feeling from it that it is so incredibly well designed and built, like it would outlast you. Worth every penny, imho.
The only downside I can see, and it might not be, is when it goes from fan to cooling ... you can hear a little relay clicking on/off as if it doesn't quite know whether it should turn on or not. Will this have any impact on longevity? I don't know. For now it is working flawlessly.