The 2025 Black November Sale is coming with new exclusive offers for you and your home. Look out for Black Friday deals on washing machines, fridges and freezers, dish washers and other appliances. We will list them all here - until then, you can check out our bestsellers below.
Black November FAQs
Black Friday is known today as a period when many stores offer deep discounts on their products. It originated in the United States and always takes place on the Friday after Thanksgiving. Traditionally, this day is seen as the kickoff for the shopping season leading up to the December holidays.
At AEG, we're happy to embrace this tradition, meaning you can stock up on wonderful holiday gifts during this period, all with fantastic discounts.
In 2025, Black Friday falls on Friday, November 28th. Although the date varies annually, Black Friday typically falls on the last Friday of November, immediately after Thanksgiving.
Officially, Black Friday lasts only one day, but due to its increased popularity, the discounts are now often spread out over a longer period of 10 to 11 days. The deals end on the Tuesday after Cyber Monday, which focuses primarily on online shopping with deep discounts.