We are AEG

At AEG, we believe design should never ask you to compromise. For more than 100 years, we have created solutions that unite form and function, engineering and emotion, purpose and beauty.

Founded in Berlin in 1887, AEG is a premium German brand built on innovation, precision and progressive thinking. From our origins to today, we continue to challenge what’s expected from household appliances, by elevating everyday experiences through thoughtful, design‑led innovation.

Our innovations Our purpose Our categories Awards and recognition Discover AEG

Challenge the Expected

From groundbreaking cooking technologies to advanced fabric care, every innovation is designed to solve real challenges. By combining progressive engineering, purposeful design and exceptional performance, we create appliances that redefine everyday living, without compromise.

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Innovation with purpose

Better innovation creates better everyday experiences.

We design appliances that help reduce energy and water consumption, help care for clothes and preserve food, and support more sustainable choices. Because the best innovations don't just perform exceptionally, they help shape a better tomorrow.

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Score 3.9 on Earthmark™

Proud to share that AEG is Ahead of the Game, scoring 3.9 with Earthmark™.

Earthmark is an AI-powered benchmarking platform for corporate climate action, simplifying environmental data into clear insights for consumer brands. They aggregate data on emissions, waste, net zero targets and certifications from company disclosures and trusted sources to provide independent, at-a-glance scores—guiding shoppers to low-impact choices at purchase.

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Explore AEG

Cooking

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Care

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Fridge and freezers

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Dishwashers

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Selected awards

Red Dot Award

The Red Dot Design Award recognizes excellence in product, communication, and design concepts. Known as a mark of exceptional design quality, the Red Dot label is an internationally recognized symbol of innovation and usability.

iF Design Award

For over 70 years, the iF Design Award has recognized outstanding design that combines innovation, functionality, and impact. The internationally renowned iF label is a symbol of exceptional design quality and leadership.

Good Design Award

The GOOD DESIGN Award honors innovative products and industrial design that advance creativity, functionality, and sustainability. As one of the longest-running design awards, it recognizes design that enriches life through excellence and innovation.