Preloved with Care

Did you know, each second a rubbish truck full of clothes is either buried or burnt in landfill? Each second. Of which as much as 95% could either be re-worn or re-used.

Caring for your environment will never go out of fashion. And this is where we believe we can make a difference.

At AEG, we are on a mission to help change fashions throwaway culture. By taking better care of our clothes and extending their lifecycle, we can reduce our impact on the environment and add new chapters to our stories in the clothes we love.

By buying pre-loved and using AEG Technology to ensure the best care for your clothes, breathe new life into your wardrobe and keep clothing looking better for longer!

Buy Pre-Loved

We have scoured the web for some of our favourite Pre-Loved & Vintage stores to help you start your pre-loved journey. Check out some of these fantastic stores linked below...

One Scoop Store
ASOS Marketplace

Our Most Advanced Solution

SoftWater Technology on our 9000 Series of washing machines Keeps your colours as vibrant as the day you bought them. Get the thorough clean of a 60°C wash at 30°C maintaining the colour, and feel of your garments. Wash after wash. It’s more than a washing machine. It’s the guardian of your clothes.


There are plenty of ways to care more and even more reasons to, from preserving memories, to protecting the environment.
It only takes small changes to reduce your climate impact without extra effort, so challenge your laundry habits and make them more sustainable in just five simple steps:

Lower the temperature

By washing clothes at 30°C instead of 40°C, you will extend the life of your garments and is also better for your electricity bill, saving up to 60% of your energy consumption.

Save water and refresh with steam

Use steam to freshen up clothes that do not require a long wash cycle. By steaming instead of washing you can save on water, and care for your wardrobe while caring for the environment. 

Choose the right detergent and fabric softener

Use a liquid detergent to keep your brights looking brighter for longer and fabric softener as it increases the strength of the clothing fibres, making them last longer.

Get your dosage right

Remember to dose the detergent correctly based on the water hardness and size of the load. Overdosing speeds up damage to fibres and underdosing can leave laundry looking dull.

Wash Less

Very few garments need to be washed after every wear. Wait until you can fill your machine as fuller, fewer loads will save you energy and water.


Clothes have a huge environmental impact, but we can help if we learn how to change our habits. Venetia La Manna shares her top tips on how to help start your journey towards a more sustainable wardrobe:

You Can’t Buy Your Way to Sustainability

Always think to yourself; Can I mend something? Can I swap something with a friend? Can I rent something? Only give a home to pieces that you absolutely adore and that make your heart sing!

Work with What You Have

Sustainable fashion and slow fashion starts with making the most of what you have, so it’s time to fall in love with your existing wardrobe! Re-organise your wardrobe regularly so you can see what you have and how you can create new outfits with different pieces.

Read the Labels

Not only is this a really great way to learn what your clothes are made from and who makes them, it is also an important lesson on how to wash our clothes properly. And if we want to make the look and feel of our clothes last longer, it’s important to wash them correctly and carefully.

Educate Yourself

Being informed is the key to feeling equipped to make good decisions. Support the work of campaigns like Labour Behind the Label and Clean Clothes Campaign to stay in the know about ways to support garment makers and the work of The OR Foundation to learn about fashion’s waste crisis.

Find Joy

There’s so much joy to be found in the slow fashion community, and there is so much inspiration to be found on social media! Search hashtags like #oootd and #SlowFashion and follow accounts like @Fash_Rev, @RememberWhoMadeThem and @RemakeOurWorld.

Focus on the Fabrics

Some brands focus on quality, using materials that are made to last. You may pay a little extra to get high quality fabrics, but by choosing brands that provide quality you can reduce your waste by owning timeless pieces and reduce the amount of clothes you may have been purchasing before.

Modern washing machines give you outstanding results at low temperatures. This saves you money and is better for the environment and for the preservation of your clothes. So, wash at 30 instead of 40 and combined with today's technology and extend the life of those high quality garments while also using less energy.

Rob Williams - Director, Hawthorn International, clothing manufacturer “Well-made garments which use high-quality organic fabrics have been proven to last longer and help to avoid the item going to landfill. With the current textile waste issue, caused mainly by the throwaway culture of fast fashion, more brands these days are moving away from the use of traditional polyester for example. Polyester can be necessary for some applications such as sportswear, but recycled polyester has the exact same qualities, but means that there are fewer items going to landfill and less polyester being manufactured; a process which is very damaging to the environment.” 

Shop Recycled Material

Shopping more sustainably doesn’t mean you have to shop second hand. A lot of brands are making moves to become more sustainable than ever before. Key high street brands have created ranges made from recycled materials or using fibres & fabrics that are more sustainable to produce such as using less water in production. So if you don’t want to shop second hand, try shopping from brands with sustainable ranges instead.

Rob Williams - Director, Hawthorn International, clothing manufacturer “Particularly when shopping for clothing this festive season, one of the things you can do to shop sustainably is by purchasing from brands who use organic or recycled fabrics in their garments. The fashion industry is one of the most polluting industries on earth and using organic or recycled fabrics is one way to help reduce the impact your clothing has on the environment, avoiding the promotion of cheap fast fashion.”

Do your research

It can be hard to know where to start when it comes to making more sustainable shopping decisions.

Consider looking out for certain certifications. These certifications exist to make your life easier when doing your brand sustainability research. These bodies of experts do the hard work, so you don’t have to. Some well know sustainable certifications include:

  • Global Organic Textile Standard (GOTS)
  • Fair Trade
  • Oeko-Tex
  • SA8000 Social Accountability International

Most online retailers have made it clear on their website about how sustainably and ethically they produce their goods, so they are also likely to shout about these standards and certifications as well. Researching on the brands website is generally a good place to start.

Rob Williams - Director, Hawthorn International, clothing manufacturer “When it comes to clothing, and sustainable fabrics, the industry standard certification is the Global Organic Textile Standard (GOTS). Certification from GOTS, and other bodies such as Fair Trade which ensures workers are paid and treated fairly, and Oeko-Tex which certifies that the clothing does not use toxic chemicals in its production, all help to build a picture of the items of clothing being purchased. 

New Lease of Life

You may have lost the love towards some of your clothes. They could be looking a bit old and tired and you want a new look. But consider the following...

Can you fix it? You might simply have a rip in an item of clothing or a heel breaks, you don’t necessarily have to throw it away. You could learn how to repair clothes or accessories, if you don’t fancy repairing it yourself there are professionals who can do it for you.

Can you sell it? From a survey AEG conducted we found that 47% of people are buying pre-owned clothing, so there is a willing market out there and plenty of websites on which to sell clothes such as eBay and Facebook as well as local cash for clothes outlets and car boot sales.

Can you donate it? Donating unwanted clothes to a good case rather than leaving them hanging getting dusty in the wardrobe can help others be more sustainable.

Can you recycle it? Donating unwanted clothes and accessories to local charity shops is a great way to support your favourite or local cause. You can take them to your local charity shop or charities provide textile banks.