PROTECTION OF YOUR PERSONAL DATA
Electrolux is committed to being a trusted and responsible partner for all of its valued customers. This means that we are committed to operating in an open and transparent manner and in compliance with applicable laws and regulations, including providing our customers with up-to-date information about our collection and use of personal data.
We encourage you to read our Data Privacy Statement which details, among other things, what personal data we process about you and for what purposes. It also summarizes what your rights are when it comes to this data.
DATA PRIVACY STATEMENT
We would like to provide you with information about what information about you (your “personal data”) that we collect, what we use it for, with whom we share it and what rights you have.
The types of personal data we collect:
A) Contact information - such as name, address, phone number, email address, and login information;
B) Information about your purchase of products or services – such as product registration information, warranty information and enrolment status in services;
C) Consumer satisfaction and feedback data - such as the results of customer satisfaction and feedback surveys;
D) Data collected when you are visiting our website - such as data collected through cookies and other automatically collected data to provide you with our websites, or information that you provide us with when visiting our websites (such as through contact forms etc.);
E) Data identifying the appliance - such as PNC number, serial number, software version, MAC address, model, colour etc;
F) Appliance usage data - such as how and when the appliance is being used (frequency and which cycles)
G) Data generated by the appliance itself - such as operating data e.g. opening and closing of internal valves, heating circuit use and efficiency, oven temperature, motor power, activities driven by the appliance’s software in order to deliver the cycle/function chosen by you; efficiency data e.g. water consumption, energy consumption; situational Data e.g. conditions surrounding the appliance such as ambient temperature, air humidity, water hardness.
How we collect personal data:
- from you or your representative when purchasing your product, registering your product, visiting our website, activating your account, ordering a service, participating in our campaigns, creating a product review or when downloading and using an application;
- from our retailers;
- from our third party service providers, suppliers and partners;
- from publicly available sources;
- from social media, e.g. Facebook if you choose to use Facebook to facilitate logging into our websites / apps.
You may choose not to provide certain types of personal data to us. If you choose to do so, this may affect our ability to provide you with, and your ability to make use of, certain appliances and/or services or their functionalities and features. However, unless otherwise specified, your choice not to provide such information will not result in legal consequences for you.
We may also combine the personal data you provide to us with other information collected online or offline to the extent permitted by applicable laws, including information provided by third parties, and use or share it for the purposes described in this Data Privacy Statement. We may anonymise the information we collect (meaning that it can no longer be associated to you and hence no longer constitutes personal data).
Why we process your personal data and the legal basis for the processing
We may use your personal data for the following purposes (collectively “Processing Purposes”):
|
Processing Purposes |
Type(s) of personal data |
Legal basis |
|
To assist in the development, testing, enhancement and modifications of our products and services |
Types C, E, F and G above |
Legitimate interest to enchance and modify our products and services. |
|
In the event of a contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stock |
Types A, B, C, D, E, F, and G above |
Legitimate interest to facilitate and/or enable the contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stocks. |
|
To send you marketing communications |
Your contact information (type A and B above) |
Consent or Legitimate interest to market our products and services. |
|
To enable functionality in accordance with the description of the appliance / service |
Types A, E, F and G above |
Fulfilment of contract |
|
To provide you with products and services you have requested |
Types A, C, D, E, F and G above |
Fulfilment of contract |
|
To provide you with administrative notices such as user guidance/ product safety notices relating to your appliance, service or account |
Types A, B, E, F and G above |
Fulfilment of contract |
|
For troubleshooting and repairing purposes |
Types A, E, F and G above |
Fulfilment of contract |
|
To communicate with you about your product, service or account and similar customer service related activities |
Types A, B, C, D, E, F and G above |
Fulfilment of contract or other legitimate purpose, such as to keep you informed about products, services or account |
|
Internal business purposes, including security, analytics, audit, and for our core operational activities |
Types A, B, C, D, E, F and G above |
Legitimate interest to facilitate and enable us to fulfil our internal business purposes. |
|
To evaluate your feedback when you rate and review our products or services |
Type A, C above |
Legitimate interest of improving our products. |
|
To manage and operate our websites and applications, including online registration |
Types A, B, C, D, E, F and G above |
Fulfilment of contract or other legitimate interest such as enhancing user experience. |
Your consent
Where the processing activity is based on your consent, you have the right to withdraw your consent at any time. The revocation of your consent will however not affect the lawfulness of any processing based on your consent before its withdrawal.
Information that we share
For the Processing purposes set out above, we may share or disclose your personal data:
- As required by law, to comply with legal process and/or to respond to requests from public and government authorities;
- With companies within the Electrolux group;
- With service providers and suppliers trusted to provide services and appliances on our behalf as well as with our partners;
- With a third party in the event of a contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stock;
- To enforce our terms and conditions; or
- To protect our rights.
When sharing personal data with a third party, Electrolux requires that such third party agrees to protect and handle your personal data in accordance with all legal, regulatory and contractual obligations, or other instructions we provide to them.
Your choices regarding marketing and information
You have certain choices regarding how we use and share your personal data for marketing and similar purposes. Subject to your consent, Electrolux may send you information about appliances, services, events and promotions. The communication may be sent via different channels: email, phone, SMS, post, social networks. We would like to provide you with the best experience, therefore the communication might be tailored based on the data collected and your preferences.Where required by law, we will obtain your prior consent. You may withdraw your consent to marketing at any time For example, you can unsubscribe from messages by following the unsubscribe instructions within the message or go to your online account to update your marketing preferences.If you choose not to receive marketing communications, your personal data may still be used for the other purposes described in this Data Privacy Statement, such as communicating with you for administrative or transaction purposes as part of the contractual relationship we have with you or where required by law.
Social Media Advertising
Facebook Custom Audience
To analyze, optimize and efficiently market on Facebook we use Custom Audiences from Facebook which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Upon your prior consent we provide Facebook for these purposes with a customer list that includes your email address that you provided to us when you registered. When using the Custom Audience feature, your data is locally hashed on our system before we upload and pass it to Facebook ("Hashed Data"). Facebook is producing a Facebook User IDs out of this Hashed Data which is then matched to your Facebook data to be used by Facebook to create the Audience (see Facebook’s data protection guidelines for more details). We basically use this feature to display interest-based advertisements to you when you visit the social network "Facebook" or other websites also using this tool.
Based on your consent, data may be transferred to a third country outside the EU / EEA that has a lower level of data protection than the EU and that may allow access of state authorities to this data. Facebook Ireland transfers European Data to Facebook, Inc., 1601 S. California Avenue, Palo Alto, CA, 94304, and onward transfers may be made to other Facebook Sub-processors. As a guarantee pursuant of Art. 44ff of the General Data Protection Regulation (GDPR), Facebook has signed the EU standard contractual clauses that form part of Facebook's Data Processing Terms.
We only actively provide Facebook with customer lists that include your email address or other personal data with your consent. The legal basis for our processing is therefore Art. 6 Para. 1 Sentence 1 lit a) GDPR.
If you no longer agree to us providing your data to Facebook, you can withdraw your consent for the future at any time via your marketing permission settings.
Further information about the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the privacy settings can be found in the Facebook’s data protection guidelines. In this context please also note that Facebook generally allows you to object to targeting here.
Google Marketing Services
To show targeted messages to users within the Google Network (such as Gmail, YouTube, Google Discover, etc.) we use the service Google Audience from Google which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Upon your prior consent we provide Google for this purpose with a customer list that includes your email address that you provided to us when you registered. This allows Google to create a profile about your usage patterns on our website in order to display advertisements in a more targeted manner in order to present Electrolux advertisements of interest to users on other apps and websites within the Google Network.
Based on your consent, this information is collected by Google and may be transferred to and stored by servers in a third country outside the EU / EEA that has a lower level of data protection than the EU and that may allow access of state authorities to this data. Google Ireland Limited may transfer European Data to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. As a guarantee pursuant of Art. 44ff of the General Data Protection Regulation (GDPR), Google has signed the EU standard contractual clauses that form part of Google’s Google Ads Data Processing Terms.
We only actively provide Google with customer lists that include your email address or other personal data with your consent. The legal basis for our processing is therefore Art. 6 Para. 1 Sentence 1 lit a) GDPR. You can withdraw your consent for the future via your marketing permission settings. It is possible, that you can then still see advertisements from Electrolux even if you withdrew your consent or did not consent in the first place, but these advertisements on third party platforms are at random.
If you no longer agree to us providing your data to Google, you can e.g. use settings and opt-out options provided by Google or opt-out via your marketing permission settings.
Please find more information about the Google Personalized Advertising Service here. For more information about Google’s use of data for marketing purposes, please see the summary page, Google’s privacy policy is available here.
Your rights under EU/EEA law
If you are located in the EU/EEA, or if your personal data is otherwise being processed by an Electrolux entity within the EU/EEA, you have the following rights:
- Request access to your personal data;
- Rectification of your personal data;
- Request the erasure of your personal data;
- Restrict the processing of your personal data;
- Request that your personal data be provided in a format that can be transferred to you or another organisation (portability);
- Object to the processing of your personal data; and
- Lodge a complaint with the competent supervisory authority.
If you have any questions regarding these rights, or if you would like to exercise any of these rights, you may do so in writing, by phone or via email.Please note that exercising these rights may impact our ability to provide you with certain appliances, functionality or services.
Security of your personal data
Electrolux will take appropriate technical and organizational measures in line with applicable data protection laws, including requiring our service providers, business partners or professional advisors to use appropriate measures to protect your personal data.
Storage of your personal data
We will store your personal data for as long as may be required by law, or as required under any contract. If there is no legal requirement, we will retain information about you only for so long as is necessary for the purpose/s for which it was collected.
International transfers
As a global company, we may store your personal data in the European Union (EU) or in the European Economic Area (EEA) or other locations where we or our service providers and suppliers are located or have servers.
We may transfer your information between Electrolux group companies or transfer information to our international third party service providers and suppliers acting on our behalf, for the purposes described in this Data Privacy Statement.
Specific information to citizens of the EU/EEA with regard to international transfers
Your information may be transferred to a country outside of the EU/EEA which may not provide the equivalent level of data protection as the EU/EEA. We provide appropriate safeguards and protections for such cross-border transfers as required by law, including the use of Standard Contractual Clauses approved by the European Commission, Code of Conducts and/or Binding Corporate Rules. You may request a copy of these documents by contacting us at the address below.
How to contact us
The responsible controller of your personal data is AB Electrolux (publ) and/or the local Electrolux entity. Please visit www.electroluxgroup.com/privacy/eurgroupcompanies to find the identity and contact information of the relevant Electrolux entity.
If you want to exercise your data subject rights or if you have any other questions concerning this Data Privacy Statement, please submit your request at www.electroluxgroup.com/privacy.
For your information, the Data Protection Officer’s contact references are:
AB Electrolux (publ)
Data Protection Officer
105 45 Stockholm
Sweden
privacy@electrolux.com
www.electroluxgroup.com/privacy
Updates to this Data Privacy Statement
We may update this Data Privacy Statement. Any changes to this Data Privacy Statement will become effective as of the date it is published, or as otherwise required by law.
Last updated on: 04.10.2021
